1. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide reporting information to site operators.
This Cookie Policy explains how Evoastra Ventures (OPC) Private Limited ("we", "us", "our", "Evoastra") uses cookies, pixels, and similar tracking technologies on our platform at https://www.evoastra.cloud and all associated subdomains.
2. Types of Cookies We Use
2.1 Strictly Essential Cookies
These cookies are necessary for the platform to function and cannot be switched off. They are usually set in response to your actions, such as logging in, filling in forms, or setting privacy preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
| wordpress_logged_in_* | WordPress authentication — keeps you logged in | Session / 14 days |
| wordpress_sec_* | Secure authentication token | Session / 14 days |
| wp_rest_nonce | CSRF protection for REST API requests | Session |
| PHPSESSID | Server-side session management | Session |
| cookieconsent_status | Stores your cookie consent preference | 1 year |
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our platform by collecting and reporting information anonymously. This helps us improve the platform experience.
| Cookie / Technology | Purpose | Provider |
|---|---|---|
| Platform analytics | Page views, session duration, navigation patterns, feature usage | Evoastra (first-party) |
| Error monitoring | JavaScript errors, API failures, and performance metrics | Evoastra (first-party) |
2.3 Marketing & Advertising Cookies
These cookies and technologies are used to deliver relevant advertisements, measure campaign effectiveness, and track conversions.
| Technology | Purpose | Provider |
|---|---|---|
| Meta (Facebook) Pixel | Tracks page views, enrollment events, and conversion actions for ad targeting and optimization | Meta Platforms, Inc. |
| Meta Conversions API (CAPI) | Server-side event tracking for reliable conversion measurement, complementing the browser Pixel | Meta Platforms, Inc. |
| _fbp | Facebook browser identification cookie for ad delivery and measurement | Meta Platforms, Inc. |
| _fbc | Facebook click identifier — tracks ad click-through attribution | Meta Platforms, Inc. |
Server-Side Tracking: In addition to browser-based cookies, we use the Meta Conversions API (CAPI) to send event data directly from our servers to Meta. This provides more reliable conversion tracking independent of browser cookie restrictions. Both systems use event deduplication to prevent double-counting.
2.4 Functional Cookies
These cookies enable enhanced functionality and personalization:
- Theme preferences: Dark/light mode settings, language preferences.
- Chat widget state: Whether the AI chat assistant is open or minimized, conversation history within a session.
- Form auto-fill: Previously entered form data for convenience during repeat visits.
3. How We Use Cookie Data
The data collected through cookies and tracking technologies is used to:
- Maintain your login session and authentication state across subdomains.
- Remember your preferences and customization choices.
- Analyze traffic patterns and platform usage to improve features.
- Measure the effectiveness of our advertising campaigns on Meta (Facebook/Instagram).
- Deliver personalized content and relevant advertisements.
- Prevent fraud and ensure platform security.
- Generate aggregated, anonymized statistics about platform usage.
4. Third-Party Cookies
Some cookies on our platform are set by third-party services. We do not control these cookies. The third parties and their respective privacy policies include:
- Meta Platforms, Inc.: Meta Privacy Policy
- Payment Gateway Providers (Razorpay, Cashfree): These may set cookies during the payment process for transaction security and fraud prevention.
5. Managing Your Cookie Preferences
You can control and manage cookies in several ways:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Settings", "Preferences", or "Privacy" section of your browser. Common actions include:
- Viewing and deleting existing cookies.
- Blocking all or certain types of cookies.
- Setting your browser to notify you when a cookie is being set.
- Using private/incognito mode to prevent persistent cookie storage.
5.2 Opt-Out Links
- Meta Ad Preferences: facebook.com/adpreferences
- Digital Advertising Alliance: optout.aboutads.info
Please note: Blocking essential cookies may prevent you from using key features of our platform, including logging in, making payments, and accessing your dashboard. We recommend keeping essential cookies enabled for the best experience.
6. Cookie Retention Periods
Cookies are retained for varying periods depending on their type:
- Session cookies: Deleted automatically when you close your browser.
- Persistent cookies: Remain on your device for a set period (ranging from 30 days to 2 years) or until manually deleted.
- Third-party cookies: Retention periods are determined by the respective third-party provider.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, regulatory requirements, or our business practices. The "Last Updated" date at the top of this page indicates when the policy was last revised.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Evoastra Ventures (OPC) Private Limited
Email: support@evoastra.com
Phone: +91 86868 89368